Ricard

Ad campaign for the French anise liquor Ricard. We used the famous « verre ballon » (round-shaped glass) and its jugs as typographic molds, celebrating its iconic brand assets. The campaign received several awards , and led us to design a second poster series the following year.

Illustrator Cyril Dosnon

Copywriter Patrice Dumas

Agency BETC

Awards Art Director Club

2014

Cyril-Dosnon-Ricard-Projet-1
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